The NHS if - Communicating integrated care in the NHS

What if the NHS

What if people could access same-day GP appointments? What if your GP practice had people there that could hook you up with non-medical ways of feeling better and quickly? What if there were no queuing ambulances at hospitals & people dying on trolleys waiting outside A&E? I stumbled across this amazingly well-written essay by a Read More

Giving - Charity Marketing - Courtyard Marketing

The Art of Giving

Stuff the needy masses! Don’t give those peasants your hard-earned money! Please don’t throw stuff yet – there’s a point to this…stay with me. That’s exactly what your seemingly fair but ferociously-calculated brain is telling you every time you see an ad for Water Aid or charities helping thousands of poor, hungry children. Horrid eh? Neuroscience Read More

Sustainability & Transformation Plans - Courtyard Marketing

Sticky toffee pudding and other bad things

As  healthcare professionals & organisations, how can we help patients & clients use our services the right way? How can we educate them or change behaviours? We start from within & stop talking claptrap! The health service is awash with acronyms & gobbledygook. Most of us knew this already but there was a news item on BBC Read More

Social media channels - Courtyard Marketing

Which social media channels should my healthcare business be on?

Heard the expression two’s company, three’s a crowd? How do you run a busy healthcare practice or thriving socialenterprise & still find time to update your social media channels? That’s easy! You don’t. *shocker* You can’t possibly be a floating social media sprite and still find time to do your bookkeeping, see patients, check your own Facebook whilst scoffing lunch Read More

H2H communications - Courtyard Marketing

The Many Faces of Marketing

There’s no such thing as B2B or B2C marketing anymore. Just H2H – human to human. No matter what sector, what size or what style of business you are. When working with my non-profit or social enterprise clients, I always talk about the H2H concept. None of us do business with brands. We do business Read More