Neuromarketing and the idiot brain

Neuromarketing - Courtyard Marketing

Ever feel a bit like this? I went to a pretty life-changing (if I’m honest!) talk this week at Sheffield University Business School. My brain definitely feels like this most days!

Neuro-marketer, Dr Nikolaos Dimitriadis, who speaks to leaders around the world, was teaching us about ‘brain-friendly communications’ and how as a society we’ve been doing it all wrong for too long.

I’ll share more about what I learnt and how this impacts on how we do marketing over the next few weeks. Very exciting times except I do fancy becoming a neuroscientist now! 

If you want to find out more about the amazing work of Dr Nik, watch this quick video below for inspiration. I can also recommend ‘The Idiot Brain’ by Dean Burnett if you fancy learning more about human nature.

Have a great day – Kara