patient experience - courtyard marketing

Patient experience: it’s often the little things that matter most

I was ‘fummin’ this weekend! (check out ‘U Ok Hun?’ page on Facebook – goes a bit far sometimes but makes me giggle on those darkest of Mondays by sharing posts by people having a worse day than you publicly on Facebook!)   Tesco didn’t deliver my shopping.   Hold the phone.   Stop the world, we want to Read More

The NHS if - Communicating integrated care in the NHS

What if the NHS

What if people could access same-day GP appointments? What if your GP practice had people there that could hook you up with non-medical ways of feeling better and quickly? What if there were no queuing ambulances at hospitals & people dying on trolleys waiting outside A&E? I stumbled across this amazingly well-written essay by a Read More

Giving - Charity Marketing - Courtyard Marketing

The Art of Giving

Stuff the needy masses! Don’t give those peasants your hard-earned money! Please don’t throw stuff yet – there’s a point to this…stay with me. That’s exactly what your seemingly fair but ferociously-calculated brain is telling you every time you see an ad for Water Aid or charities helping thousands of poor, hungry children. Horrid eh? Neuroscience Read More

Sustainability & Transformation Plans - Courtyard Marketing

Sticky toffee pudding and other bad things

As  healthcare professionals & organisations, how can we help patients & clients use our services the right way? How can we educate them or change behaviours? We start from within & stop talking claptrap! The health service is awash with acronyms & gobbledygook. Most of us knew this already but there was a news item on BBC Read More