Our story began…
With Kara, as a marketing communications specialist – working with clients ranging from social enterprises, to luxury housing, leisure and retail since 2003.
For the past 11 years though, Kara discovered that it was in healthcare marketing where her passion, and talents, truly lay. Following her heart, she set up Courtyard Marketing and Yorkshire Medical Marketing.
And the rest, as they say, is history.
We do it because...
Armies of medical workers make miracles happen day in, day out; they save lives, improve health and put smiles the right way around. We believe our role is to promote these miracle workers in a way that tells their story, and helps them connect, better, with their patients, stakeholders and employees.
Anyone should be able to access the services they need to improve their health and wellness – it’s a fundamental belief that shapes much of what we do. But many people still have barriers to this. Poor health literacy is one of the biggest hurdles we’ve found as communicators and yet it’s probably one of the only challenges as healthcare workers that we have some control over.
Using plain English communications and brain-friendly marketing, we show people these services in a way they can understand. We help healthcare providers craft messages that matter and strategies that hit the nail on the head – brain-friendly, action-rousing and challenge-leaping all at once.
Meet our Kara
Kara Dudley is the founder of Yorkshire Medical Marketing. She lives alongside her most excellent fiancé Mike and two beautiful step-daughters who keep her on her toes and young in her years.
She is proudly owned by one toothless moggy named Ruby – a rescue cat with a love for breakfast but a bigger love of cuddles (quite the rarity in the feline species). If you’re a feline friend too, be sure to check out our just-for-fun Facebook group ‘Cats in Comms’ for giggles.
A passionate walker living so close to the Peak District, she’s a big fan of doodling sketch notes and a complete addict of humorous GIFs.
Kara works with a small but uber-talented band of freelance marketing associates based across the UK who she calls upon for skills such as graphic design, web development and all-things-techie when projects call for it.